Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle^©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition^©
of a brand

The ”Enlightened” Consumer^©
as target community

The BrandEquity + Performance Program^©

The Holistic Corporate Communication Concept^©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle^©

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