Change and Rupture
BriefLetter - Issue 06/2013
In unserer Synesis 2003 im Kapitel Change and Rupture steht unsere Einschätzung dessen, was die Gesellschaft und die Wirtschaft in dem vergangenen Jahrzehnt zu erwarten hatten.

In einer Zeit, in der die Auswirkungen der Terroranschläge vom 9. September 2001 in New York in vielen Bereichen noch täglich spürbar waren, haben wir das dort vorhandene Chaos als einen Prozess der Klärung und Erneuerung verstanden.
Wandel und Bruch waren für uns die wesentlichen Merkmale dieser Zeit. Eine Situationsbeschreibung, die wir mit anderen teilten, aber auch bei anderen damit auf Kritik stießen.

Uns scheint trotz allem der Wandel auch heute noch nicht vollständig vollzogen  und der Bruch nicht ganz bewältigt zu sein.

Einzigartigkeit ist für uns deshalb auch heute noch das ausschlaggebende Kriterium für die erfolgreiche Gestaltung der Zukunft von Unternehmen. Wer diese anstrebt und bewahrt kann Führungsrollen übernehmen. Einzigartige Unternehmen setzen Trends und wollen unabhängig sein. Die Unabhängigkeit entscheidet im Wesentlichen über den Wert des Unternehmens und findet seinen Ausdruck in Stil und Kultur.

Diese Ansicht mit anderen zu teilen bestätigt uns in unserer Einschätzung, die wir im Jahr 2003 veröffentlicht haben.

In 15 Auflagen haben wir in den vergangenen 20 Jahren beschrieben, wie wir die Welt sehen, wie wir denken und arbeiten.


Change and Rupture

Life is change. That is not new. From the beginning of creation, the world has changed with every passing day, every hour. In the past, the change of which we speak occurred at a more or less moderate pace. Within limitations, it was calculable.

Globalisation, new information technologies, the New Economy, increasingly sharply differentiated ideologies, suggestions of economic recession, catastrophes, and other events have increased the tempo of traditional, familiar change to such an extent that it has spun out of control. A fracture has resulted that is so deep and permeates all aspects of life to such an extent that the question becomes ever more urgent: how is this to continue? For many, the future seems to be in danger.

Until now, at least in the First World, people lived by and large at peace and under circumstances of ever increasing prosperity. In Europe, the population discovered that peace means much more than just the absence of war and the dangers lurking in the darkness were soon forgotten. The 11th September 2001 represented the outbreak of a new dimension and type of war. The supposed secure world of the strongest power on earth was deeply wounded.

The events are driving people to their utmost, above all the knowledge that their abilities have become inabilities and that instead of being the ones in control they are being controlled and hustled. Money and work are becoming scarce. Virtual possessions are dissolving into nothing. Hunger and poverty are spreading even more quickly. The neo-socialists and neo-communists are rehearsing a comeback.

Due to bewilderment, weakness and fear in the upper echelons of politics, business and society, but less frequently among the “common man”, change, as we experience it today, is commonly reinterpreted as an apocalypse scenario.

At the moment, more and more top managers, unprepared for the challenges that confront them, are leaving the business world, some by choice, some under duress. Even quite serious, solid and well-known economists are falling victim to mental traps. Graspers are doing foul work. Ethics and moral are being thrown by the wayside all too quickly if advantage can be gained somewhere. One might almost think that with the loss of a hold on the values of yesterday we are all being catapulted into uncontrollable chaos.

Today, just managing is no longer sufficient to deal with the situation. This is true of both the economy and politics. An orientation that will lead to a new order is necessary if we are to feel the ground steady under our feet again and regain trust in ourselves and in others.

We need more entrepreneurs.

Entrepreneurship is essential. This is very likely the reason that family companies are experiencing an unexpected renaissance.

What we are experiencing is not a game.

What we are experiencing in the economy is not easy to solve with home-made drastic cures. Above all caution is advisable when using quick solutions. Successes achieved quickly are often bogus successes and of short duration.

Personnel reduction, cost reduction plans, Lean management structures, new management-by… programmes, benchmarking, restructuring programmes off the peg – none of these, not even the 100 US management concepts recently offered in book form by one consulting firm, convey as a rule solid solutions.

We have to be capable of more.

Our time, characterised by change which generates rupture, also has its chances and it is necessary to accept und use the without any ifs and buts. Ultimately, it is the chances that can lead us out of the valley of worries and problems.

In order to do so, we must again pay close attention to the rules of Creation.

We must serve truthfulness, that is, we must stand up for and guarantee what we say and do. And we must undertake nothing that we cannot affirm.

We must again practice discipline, be open, fair and determined.

We must be responsible.

One´s world must again be worth something.

And we must recognise and respect the limits of freedom.

Unrealistic? Illusory? By no means!

We know many entrepreneurs and companies that either never relinquished their stability, or regained it, and are in terrific shape. And, therefore, they brilliantly survive the storms unleashed by change.

Our own clientele is proof that traditional and conservative values combine in an excellent symbiosis with an elite, polyglot, modern context.

This symbiosis has a future: it is the path to tomorrow’s success. And the current chance signalises a new beginning for it. It has always been the basis of our strategic consulting.

We understand the current chaos as a process of clarification and renewal. The four seasons are a beautiful example provided by Creation for natural events, though they recur with regularity, are also always new.

What are the essential aspects in terms of the structuring of a corporate future?

•    Uniqueness: this is among the most important goals for any company. Only a company that strives for and achieves uniqueness can enjoy a leadership role.

•    Leadership role: no company should follow trends; rather, it should formulate them. The most important prerequisite for that is independence.

•    Independence: the degree of independence in all its manifestations decides the value of a company. Its value is then expressed in its culture and style.

•    Culture and style: a company must be able to afford culture and style in order to achieve profitability.

These essentials constitute the armour that allows a company to thrive.

SchmidPreissler SchmidPreissler Strategy Consultants

Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target community

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©


Editor: Dipl. Soz. Maximiliana Schürrle

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee