• 120 million US$ for painting by E. Munch and 20,000 Euro for the admission ticket to a soccer game

    BriefLetter - Issue 06/2012
    Money was invented 8,000 years ago.Johann N. Nestroy (1801-1862) said about it:„The Phoenicians invented money – why so little?“By Franz M. Schmid-Preissler Are a painting by E. Munch and an admission ticket to a soccer game really worth that much m...
  • Brand equity as indicator for marketing controlling

    BriefLetter Special - Issue 06/2012
    Christina Schmid-Preissler, SchmidPreissler International Strategy ConsultantsWithout doubt, from the point of view of businesses, in case of brand transactions or licensing the establishment of brand equity is still given the highest priority. Neverthele...
  • Excerpt from the 15th edition of Synesis, published in April 2012: Profit and Costs

    BriefLetter - Issue 06/2012
    Our profit-oriented approach is part of an integrative, market-oriented, strategic way of thinking – after all, it is precisely on the market where profit is made. This superiority regarding all the other competitors is what can make a company really st...
  • Thank you, „Miss Ursula“!

    BriefLetter - Issue 05/2012
    Joining the board of directors after 30 years on the side of Ferdinand Piech, globally the most successful entrepreneur in the automotive industry, is no picnic and no supplementary income. And if a qualified kindergarten teacher takes it upon herself to ...
  • German engineers are more efficient than Chinese

    BriefLetter - Issue 05/2012
    Franz Maximilian Schmid-PreisslerSometimes gets a feeling as if one finding oneself in woke up in ‘la cage aux folles’. This happened to me a few days ago when a generally rather critical Germany newspaper reported on a large scale that a German entre...
  • Excerpt from our recently published Synesis 15th Edition

    BriefLetter - Issue 05/2012
    Knowledge-based societies – societies of individualistsWe are publishing an excerpt from the recently printed 15th edition of Synesis where we give an account on Performance – Growth – New Markets – Branding – from our point of view. ...
  • The search for a role model

    BriefLetter - Issue 05/2012
    Franz M. Schmid-PreisslerWe are all alike. We are all searching for role models, for examples of producing success, of how to set milestones or how to write a biography that sells. In short, anyone wanting to be noticed in economy, politics and society, h...
  • Brand equity and market equity are not one

    BriefLetter Special - Issue 05/2012
    We were recently asked by a well-known German business journal within the framework of an article, how we assess the market equity of Heidi Klum. ...
  • Hidden Treasures: Divesting brand equity makes monetary brand equity transparent and can yield capital

    BriefLetter Special - Issue 04/2012
    Christina Schmid-Preissler, SchmidPreissler International Strategy Consultants GmbHWhile the sale and lease or rent back has prevailed successfully for years with real estate, machinery and car pools, the divestment of brand assets is slowly but surely ga...
  • Respect for Italy

    BriefLetter - Issue 04/2012
    During the Euro crisis, Greece was the big topic and now, for a change, speculations run rampant whether or not Spain and Portugal turn into the next existential problem case. What is overlooked is what is going on in Italy. Or it is seen, but it does not...
  • Synesis 2012

    BriefLetter - Issue 04/2012
    End of April the 15th edition of our Synesis will be published, where we describe the maxim that determines our thinking and our actions, our point of view and the resulting evaluations. Friends and affiliates automatically receive a copy, but we have als...
  • Appetite for World Market Leaders

    BriefLetter - Issue 04/2012
    The many paths leading to globalization are as diverse as the world is colorful. The formerly exporting and now globally thinking companies of the leading industrial nations always remained true to themselves and determined the path through their origin a...
  • Jil Sander remains Jil Sander

    BriefLetter - Issue 03/2012
    "Welt am Sonntag" from February 26, 2012 The return to „the aged“Jil Sander the 68 years old and probably the most well-known and most successful German fashion designer of the past 40 year, is taking over again the creative direction of the fashion b...
  • Are trade shows still contemporary?

    BriefLetter - Issue 03/2012
    By Franz M. Schmid-PreisslerThe many trade shows, exhibitions, congresses and events justify this question, because especially when it comes to trade shows, the expenditures for visitors as well as exhibitors are increasing rapidly. Tour operators, hotels...
  • Do corporate consultancies have to reinvent themselves?

    BriefLetter - Issue 03/2012
    The discussion has been going on globally for some time now. The leading American specialized publishing house Kennedy Consulting Research & Advisory has published a series of interesting contributions in this context. Big and internationally operating c...
  • Factor of success brand management

    BriefLetter Special - Issue 03/2012
    As the awarding of the Best Brands 2012 in Munich last week has shown, they do exist, these good cases of brand management. Whether BMW, iPhone, HTC or Amazon – just to name the winners in the single categories – each brand offers its own success stor...
  • Market value orientation offers brand success

    BriefLetter Special - Issue 02/2012
    That market success is no coincidence is something experts from theory and praxis agree upon. Just the same as everyone agrees that it’s not „witchcraft“ and as such reserved for just those few who are well versed in wizardry. However, there is a gr...
  • New strategies for new market success. – What’s new?

    BriefLetter - Issue 02/2012
    Franz M. Schmid-Preissler Of course it is part of the business model of publishing houses to publish new promising market strategies at the beginning of each year. As every year, I took the effort of looking at at least half a dozen of those books. After ...
  • The market community as target group

    BriefLetter - Issue 02/2012
    The market community as target group – this does not sound revolutionary, but it is, because it more or less turns traditional marketing thinking upside down, specifically in its core. It was part of the basic multiplication table of marketing for decad...
  • Brand leadership requires strong organizational roots

    BriefLetter Special - Issue 01/2012
    That a brand nowadays is in general the central value creation factor is accepted to a large extent. However, during the implementation often a shortened and one-dimensional understanding of what a brand is shows: A brand is marketing. ...
SchmidPreissler SchmidPreissler Strategy Consultants

Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target community

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©


Editor: Dipl. Soz. Maximiliana Schürrle

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee