• Does hierarchy play a dangerous role in a company?

    BriefLetter - Issue 08/2010
    Nowadays, thinking and acting hierarchically are anachronisms which cost a company a lot of money. How many good ideas can still make their way through the “authorities”? How high are the friction losses, how much motivation has been stalled, how much...
  • Liabilities and populist economization – a patent remedy?

    BriefLetter - Issue 07/2010
    The advice to incur debts in order to boost the economy and the idea to reduce debts through economization should be given with the utmost caution. Basically, that is true, but only basically. Also, the consideration to be able to limit both measures thro...
  • More discipline, please!

    BriefLetter - Issue 07/2010
    An excess of freedom often obliterates the grasp of discipline and opens the floodgates to a dangerous loss of professionalism. Noncommittalism, carelessness, ignorance, callousness, volatility and increasingly even irresponsibility are shaping the operat...
  • Independence of classic brands from the retail market

    BriefLetter - Issue 06/2010
    Our concept of a selective distribution and a re-evaluation of the distribution channels is becoming more and more the focal point of those in charge of brand and company positioning on the market, and dealing with the development of new markets and the c...
  • Nespresso, what else? The rediscovery of the coffee treat.

    BriefLetter - Issue 06/2010
    For years coffee consumption rose and the purchase of roasted coffee was considered fulfillment of demand. In other words, “quantity up –price down”. Recently, coffee consumers in Germany only paid 3 Euro for 500 grams coffee of a brand leader. One ...
  • The maltreated star

    BriefLetter - Issue 06/2010
    A personal BriefLetter from Franz M. Schmid-Preissler:For the past ten years the former German model company Daimler AG has been tumbling from one crisis to the next. Without doubt there were always men at work who only had the best in mind for the compan...
  • Toyota and more.

    BriefLetter - Issue 05/2010
    While news about constantly increasing numbers of Toyotas and cars of other manufacturers recalled into shops come thick and fast and all kinds of technical reasons are discussed publically, the pivotal question, what is going awry with the economy overal...
  • Is the Soccer World Championship 2010 going to mean an increase in profit for the sporting goods industry?

    BriefLetter - Issue 05/2010
    For the past few years, the leading manufacturers of athletic shoes have been conducting a policy of expansion with a correlating price policy. In other words, even if there is still a growth in sales achieved, margins fall by the wayside.   ...
  • Famous locations increasingly lend their names to private labels

    BriefLetter - Issue 05/2010
    On the basis of the world-famous cigarette brand Marlboro, names of well-known locations are often used as namesake for private labels, with the expectation that this will turn them into true and grand brands. Many Japanese brands likewise originate from ...
  • New ideas and new ways into a new time - Best of the Alps is breaking new ground.

    BriefLetter - Issue 04/2010
    Our BriefLetter regularly reflects on our assessment of the national, regional and global economic situation. Contrary to many others, we do not speak of a current crisis and ways to master it. We speak of a break. In other words, we speak of the end of a...
  • Food discounters are repositioning - A pleasing development.

    BriefLetter - Issue 03/2010
    Now the big European discounters have reached the point where customers can no longer be lured into stores with loss-leader offers galore, where suppliers cannot be pressured even more and where people seem to come to the conclusion that profits can be ac...
  • US citizens have to save

    BriefLetter - Issue 03/2010
    America’s way back to prosperity and internal freedom is going to lead on an arduous path lined with conspicuous road signs marked for reduction of consumption and frugality. America is a seriously ill patient and not just since the financial crisis. Es...
  • „We are facing a new beginning!“ Prof. Klaus Schwab, Founder of the World Economic Forum on the occasion of the Opening Ceremony at the Forum 2010 in Davos

    BriefLetter - Issue 03/2010
    With the declaration that the world is facing a new beginning, Prof. Schwab has admitted that he is one of those people who think that the point is not to overcome the global economic crisis and then continue on as hitherto. We need a fresh start, a new b...
  • Steve Jobs and his relationship to market research

    BriefLetter - Issue 02/2010
    What did Apple CEO Steve Jobs mean, when he was recently quoted as saying: „Why should I query people if that what they want is hiding in every corner?“ Market research, so the quote continues, is the science of the approximate and as such unacceptabl...
  • Proctor & Gamble Endangers Own Future

    BriefLetter - Issue 02/2010
    Low introductory pricing endangers clear product and brand outlines.In the past, P&G has set standards, for instance in the areas of innovation and quality. These standards were so high that the company was also very successful in the single national mark...
  • Our quest is the impossible, because everything possible has already been done before by others.

    BriefLetter - Issue 01/2010
    This is the headline above our work. Is this realistic, we are often asked. Why do we vehemently resist doing the possible? And isn’t it a discrepancy to our concern to always make sure that we do not lose track of the practicable? ...
  • Book Endorsement “Think! Before it’s too late”

    BriefLetter - Issue 01/2010
    Edward de Bono, born 1933 in Malta, one of the most influential thinkers of our times, wrote a noteworthy book with the title „Think! Before it’s too late“. Edward de Bono is regarded as one of the leading thinkers on creative thinking. He developed...
  • Shoes for the poor

    BriefLetter - Issue 15/2009
    It is hard to believe what was published in a German economic journal recently. A globally operating German shoe manufacturer wants to offer athletic shoes at a very low price to the poor in Bangladesh. One has to ask oneself if this is truly development ...
  • On the topic causal research

    BriefLetter - Issue 15/2009
    The worm devours the apple from inside out.The assumption that worms would gnaw at an apple from outside in is wrong. The worm is already firmly attached to the blossom and later starts to eat his way from inside out. This is what we should remember if we...
  • Our quest is the impossible, because everything possible has already been done before by others.

    BriefLetter - Issue 15/2009
    AnnouncementOur quest is the impossible, because everything possible has already been done before by others.This is the headline above our work. Is this realistic is something we get asked time and again. Why do we resist so vehemently to do the possible?...
SchmidPreissler SchmidPreissler Strategy Consultants

Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target community

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©


Editor: Dipl. Soz. Maximiliana Schürrle

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee