• The Premium Economy Segment in the Waisted Rectangle©

    BriefLetter - Issue 03/2004
    The Waisted Rectangle©, SchmidPreissler’s view of the market for consumer goods in the First World; has two market segments, the alpha- and the omega segments, where products for the satisfaction of wants (ά) and needs (Ω) are placed. Luxury- and pre...
  • The Consumer Goods Marketing in the 21st Century

    BriefLetter - Issue 04/2004
    Knowledge means power. More and more people are influenced by knowledge. Not only in the First World. This is why we speak of the knowledge society. To be part of it means to be less interested in groups, to see yourselfoneself in the center, to discover ...
  • Brand Diffusion and the License and Image Transfer Alternative

    BriefLetter - Issue 02/2004
    Licensing MarketingDuring the past two decades many enterprises have entrusted their brands to other enterprises for their products without brand names on the basis of licensing agreements. Usually in return for payment as well as for advertising and prom...
  • The ‚lost center’ is dead.

    BriefLetter - Issue 01/2004
    For almost a quarter of a century the middle of the market was a big topic. Mostly praised as being the position on the market which offers nothing but advantages for manufacturer, retail and the consumer. Maybe some even found their success, their cozy c...
SchmidPreissler SchmidPreissler Strategy Consultants

Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target community

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©


Editor: Dipl. Soz. Maximiliana Schürrle

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee